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Press
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“The Joan Hamburg Show” WOR 710HD
Joan Hamburg, New York’s leading consumer reporter and shopper, says Suzanne’s Sweets Rugelach are FABULOUS!
Listen to podcast from December 4th – Hour 1
The Joan Hamburg Show – WOR 710
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Gifts in Good Taste, Local foods make unique presents and entertaining spreads
Suzanne Fromm of Katonah knows from rugalach. She ships towers of her delicious cookies to 50 states
and abroad, and her sparkling gold, green, and purple tins filled with rich, rolled pastries are available in more and more local stores. Her newest gift item is a basket in which the rugalach is paired with coffee from Coffee Lab Roasters of Tarrytown. You"ll even see her rugalach soon on Rachel Ray's as "Snack of the Day." What makes them so good? A sour-cream-based dough loaded with walnuts and brown sugar and deeply flavored preserves, says Fromm. Her flavors of the month have included coffee, apple, coconut, even banana, and the chocolate-dipped pastries make a beyond-decadant gift.
914-301-5307.
As seen in The Journal News December 5, 2007
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A Duet Of Rugelach
Contrasting Styles From Suzanne’s Sweets And
Chocolate Gourmet
In our never-ending search for great rugelach, we have found another two, very different in style. Suzanne’s Sweets makes classic-style rugelach, like Grandma would have made—except Grandma never made all these “modern” flavors. Chocolate Gourmet makes rugelach the way a fine patissier would make them: true to their origins, but crafted in the manner of a fine artisan cookie. Read more Click Here.
As seen in As seen on TheNibble.com September, 2006
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Suzanne Fromm, Goldens Bridge resident, three children, ages 15, 13, and 10.
FORMER LIFE: Corporate sales representative for a microcomputer company on Wall Street. TODAY: Founder of Suzanne's Sweets (suzannessweets.com), making hand-rolled rugelach. AHA! MOMENT: When family and friends started insisting on paying me for the desserts I was making for their dinner parties, I thought, "Wow." MAKING IT HAPPEN: I spent almost two years doing market research. BIGGEST CHALLENGE: Finding time for my kids, time for my yoga classes, and keeping in touch with friends. BEST PERK: Seeing the joy on my kids' faces when they hear how many orders I ship each day. ADVICE FOR OTHER MOMS: Turn a passion in life into a business.
As seen in In-Town magazine,
August 2006
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Best of Westchester 2006
Voted Best Baked Rugelach
We bet you can't eat just one of these scrumptious hand-rolled morsels of pastry dough, walnuts, and fruit preserves or chocolate. (But if you have such self control, do you know that they freeze well and thaw quickly!) These little treats are notoriously tricky to create at home, so we are happy to pass Suzanne Fromm's sweets off as our very own. (You'll never tell, will you?
As seen in Westchester magazine, July 2006
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Westchester Eats
Local Sweets 4 Your Sweet
Suzanne's Sweets is all rugelach all the time, and on Valentine's Day, Suzanne Fromm "extends" the chocolate rugelach by dipping raspberry-filled sweets in —what else?—chocolate (white or dark). These buttery pastries are making a name for themselves nationally. Costs: $24.95 for a one-pound bag; $32.95 for a tin; $60 for a small basket; $80 for a medium basket; $100 for a large. Call (914) 301-5307 or visit www.suzannessweets.com. —Judith Hausman
As seen in Westchester magazine, February 2006
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The Rugelach Habit
Bet You Can't Eat Just One
Suzanne Fromm of Katonah discovered she had a knack for baking about 15 years ago (her three children have yet to eat a store-bought treat) and the one thing her friends and family clamored for over everything else was her rugelach, a decadent hand-rolled combination of pastry dough, walnuts, and fruit preserves or chocolate that is notoriously difficult to bake at home (we've tried). But now you don't have to (and we'll never tell). Last July Suzanne's Sweets (www.suzannessweets.com) was born and her tasty treats are available by the pound online and at Mount Kisco Seafood and at Moonbeam Café and Matt Miller Culinary Productions in Briarcliff Manor. —NLC
As seen in Westchester magazine, November 2005
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The Gift of Rugelach
What is sweet and spicy and comes all year round? The gift of Rugelach from Suzanne's Sweets Rugelach of the Month Club. Treat friends, family or business associates to one, two, three or more luscious pounds of Rugelach. Each month a different flavor is shipped from January's Coconut to December's Chocolate/Peanut Butter and a host of yummy flavors in between. Suzanne hand rolls her Rugelach in Katonah.
As seen in The Westchester Wag, March 2006
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Suzanne's Sweets
Suzanne Fromm makes 300 pounds of densely layered, tangy rugelach a month. Internet sales are making a national name for her pastries, which are packed with jam or with tiny chocolate chips, some dipped entirely in dark or white chocolate.
By redesigning the packaging, adding to the line and looking for national distribution, she's hoping to make even more.
"I want rugelach to become a household word like bagel has," she says. Fromm was always a baker but as her three children — 15, 13 and 10 — were getting older, she finally listened to her family's encouragement and struck out on her own. Specialty flavors of the month will include amaretto, white chocolate-macadamia nut and a rugelach that tastes like bananas Foster.
$16.95 for a 1-pound bag; $24.95 for a tin; up to $85 for a basket.
As seen in The Journal News, March 22, 2006
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